"Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin
A recent study conducted by Smart Insights discovered that 45% of brands do not have a well-defined strategy for digital marketing, while 15% of businesses do have a plan but have not yet fully integrated it in their marketing efforts. If you do not have a proper strategy in place, it is going to be very difficult to innovate and grow, and measure any meaningful results as well as learns from your past mistakes. Given the necessity for differentiation and the competition for new clients, it is particularly recommended that investment advisors take a hard look at their digital marketing strategy.
Integrated Digital Strategies
A well-integrated digital marketing strategy has several key components, and the success of the strategy will require that every component be utilized effectively. The emphasis on digital lead generation is also notable since research shows that their conversion rates exceed those leads generated through conventional marketing methods. Digital lead generation demonstrates engagement, enables easy access to your company, and allows you to focus your sales efforts most effectively as you receive signs of interest from the prospective client depending on the type or number of digital interactions.
- Content marketing – At the heart of an integrated digital marketing strategy for investment advisors is content marketing. The SEO content needs to be more customer-centric to be able to consistently help the advisory firm in attracting and retaining clients through the creation of usable and consumable content regularly. After the content has been created, it should be delivered in the right format using various marketing vehicles like emails, landing pages, social posts and blogs.
- Website strategy – Just the way your content marketing must be customer-centered, your website acts as the central point of the digital marketing experience. All the various tactics and digital components are essentially driving your clients to it. Therefore, the landing pages and the website design are also key factors of converting lead generation prospects into actual clients.
- Social media marketing – The focus here is to create content that is worth sharing. The ultimate objective is still improving lead generation for investment advisors, but through promoting your content and brand through social media. It is a way for firms to directly get in touch with their audience.
Marketing Campaign Plans
The aim of the digital marketing plan for investment advisors is to identify your unique selling proposition for your firm through diligent competitive research then clearly define the goals your online initiatives. It should also include details of the ideal client you are targeting and list the specific channels you intend to use and how you intend to do it. These plans should be developed alongside marketing professionals to allow firm differentiation and targeted, cost effective lead generation for your business.
Implementation Roadmaps and Timelines
After developing a robust strategic plan for digital marketing, it is vital to implement the plan in line with the core growth strategies of your business. Successful implementation roadmaps with specific timelines require a broader perspective, which is an essential benefit of working with seasoned digital marketing executives.
In conclusion, strategic planning for digital marketing is all about leveraging the myriad and complex marketing channels for best results. To see one of our case studies, please visit us at http://go.massengilladvisory.com/landingpage/ or simply contact us today at http://www.massengilladvisory.com/contact-us.html for more information on how we can help your investment advisory firm stand out in a tough competitive environment and deploy a digital marketing strategy for reliable and predictable growth of your new clients.