"At much less than the cost of one full-time executive, you get an entire team of experts, and can expect cheaper ad costs and software costs, among others." Ilya Pozin, Forbes, "Leave It To The Experts: Should You Outsource Your Marketing?"
Outsourcing Digital Marketing
Outsourcing the entire DM effort could turn out to be a particularly good choice for a variety of great reasons. Right off the bat, your expenses are going to be reduced significantly. Keep in mind that retaining a few employees on a monthly salary is definitely going to be much more expensive than sharing the cost of an already developed team that’s charging as a unit.
As we mentioned above, there is an outburst of demand for digital marketing specialists at the moment which leads to steep competition in the sector. With this in mind, agencies are trying to attract as many customers they can as soon as they can by lowering prices and offering comprehensive marketing packages...all to your benefit.
Increase in Quality
When it comes to digital marketing, the trend is all that matters. Managing to capture what’s current is absolutely paramount and professional teams that you can outsource to are all over it already. Lead generation is certainly something that you should be concerned with as a small business owner but rest assured that there is no better alternative than differentiation through comprehensive and distinguished digital marketing strategies and campaigns. As the competition is fierce, marketing agencies can’t afford to compromise with quality because they could easily be replaced.
Even though the experts are going to advise customers that digital marketing campaigns should be regular and yearly, most companies tend to ignore that. With this in mind, they’d go ahead to pull off a 6-month or 12-month campaign and leave it be for a while. This makes hiring particular employees absolutely inefficient and outsourcing the digital marketing to a professional team seems even more appropriate. New trends are emerging every day, and you need to be able to keep up if you want to stay ahead.